The new Microsoft commercial featuring Jerry Seinfeld and Bill Gates aired for the first time late last week. I caught it yesterday morning, but was on a treadmill at the gym and couldn’t hear what they were saying, so I had to catch up on YouTube.
I usually try to link some good references for you, but there are just too many articles and ‘blog posts to cite on this one! Most claim that the ad was too expensive for so little content. I agree and would like to add that it was too long…a minute and a half! Throw in some commercial breaks and some yada-yada-yada and you have a full-legnth Seinfeld episode!
I actually got more out of the ad without sound. It appeared that Jerry was going the extra mile to provide good, personal customer service to Bill in the shoe store, explaining in great detail how a particular brand of shoe, the “Conquistador”, is quality-tested for ruggedness. I could see the gears in Bill’s head turning as he absorbed Jerry’s message and pondered how he could reap the benefits of quality-testing at Microsoft. Once I heard the commercial, however, I felt the urge to buy a pair of Conquistidor shoes and was suddenly hungry for a churro. Upgrading my OS or office productivity software was the last thing on my mind.
If subsequent commercials don’t send a clearer message, I may have to start a FUD ‘blog to warn consumers about the fear, uncertainty and doubt campaign Microsoft is waging against itself. You know, just to be fair, right?